# Vivek Nair > Marketer, founder, and happiness coach. Positioning and messaging for B2B SaaS founders, done-for-you marketing for small teams, founder tools, and happiness coaching. Based in India, working globally. 20+ years in B2B marketing. Vivek Nair runs four parallel ventures, all built around one belief: the best founders build sharper businesses and happier lives. Background: $300M+ capital raises, 5,000+ leads/year, seven-figure pipelines across four countries. Went independent in early 2026. The four ventures: 1. **Narrative Ops** - positioning and messaging sprints for B2B SaaS 2. **The Thrifty Marketer** - done-for-you marketing for founders and small businesses 3. **The Thrifty Labs** - small, sharp tools for founders doing their own marketing 4. **Happy on Purpose** - Happiitude-certified happiness coaching for founders and teams Contact: book a discovery call via the Contact page. Site: https://viveksnair.com --- ## Pages - [Home](/): Overview of the four ventures and how Vivek helps founders. - [About](/about): 20 years in B2B marketing across four countries; now four parallel ventures. - [Contact](/contact): Book a discovery call or send a message. - [AI Foundry](/ai-foundry): AI consulting, tools, content systems, and websites for founders. - [AI Marketing Audit](/ai-foundry/ai-marketing-audit): Find out exactly where AI fits in your business. $299. - [AI Marketing Stack Setup](/ai-foundry/ai-marketing-stack-setup): Full AI marketing stack built and handed over. $750. - [AI Content System Build](/ai-foundry/ai-content-system-build): Complete AI content engine for your business. $750. - [AI Custom Tool Build](/ai-foundry/ai-custom-tool-build): Custom AI tool built for your exact business problem. From $1,000. - [AI-Powered Website Build](/ai-foundry/ai-powered-website-build): Professional website built fast, lean, and powered by AI. From $1,000. - [Fix My Messaging](/fix-my-messaging): Positioning and messaging sprints for B2B SaaS founders. - [Deep Teardown](/fix-my-messaging/deep-teardown): $399 async messaging audit with five prioritised fixes. - [Website Conversion Surgery](/fix-my-messaging/website-conversion-surgery): Full homepage copy rewrite for B2B SaaS. - [Positioning Sprint](/fix-my-messaging/positioning-sprint): 10-day positioning sprint to find your wedge. - [Outbound Sprint](/fix-my-messaging/outbound-sprint): 14-day outbound sprint that gets replies. - [Sales Conversion Pack](/fix-my-messaging/sales-conversion-pack): Talk track, pitch deck, and objection handler. - [Pipeline Quickstart](/fix-my-messaging/pipeline-quickstart): Positioning, homepage, outbound, talk track in 14 days. - [Founder Narrative Engine](/fix-my-messaging/founder-narrative-engine): Founder-led LinkedIn demand that creates pipeline. - [Do My Marketing](/do-my-marketing): Done-for-you marketing for founders and small businesses. - [Marketing Audit](/do-my-marketing/marketing-audit): $99 audit that finds what is broken before you spend on execution. - [Clarity Session](/do-my-marketing/clarity-session): $75 60-minute senior marketing thinking session. - [90-Day Roadmap](/do-my-marketing/90-day-roadmap): $199 prioritised 90-day marketing plan. - [Done For You Social](/do-my-marketing/done-for-you-social): $299/mo managed social and newsletter. - [Done For You Content](/do-my-marketing/done-for-you-content): $349/mo SEO blog posts, lead magnets, case studies. - [Done For You SEO](/do-my-marketing/done-for-you-seo): $299/mo local SEO and Google Business management. - [Strategy Sprint](/do-my-marketing/strategy-sprint): $499 complete marketing strategy in 2 weeks. - [Messaging Workshop](/do-my-marketing/messaging-workshop): $399 1-day virtual workshop on positioning and value props. - [Go-to-Market Consulting](/do-my-marketing/go-to-market-consulting): $749 complete GTM plan for new products or markets. - [Fractional CMO](/do-my-marketing/fractional-cmo): From $750/mo ongoing senior marketing leadership. - [Tools for Founders](/tools-for-founders): AI-powered tools built by a founder who needed them. - [Happy on Purpose](/happy-on-purpose): Happiitude-certified happiness coaching. - [Zone Quiz](/happy-on-purpose/zone-quiz): 5-question quiz to find which zone you are living in. - [Zone Check](/happy-on-purpose/zone-check): $35 60-minute diagnostic session. - [Zone to Growth](/happy-on-purpose/zone-to-growth): $249 4-week 1:1 Happiitude journey. - [Growth Cohort](/happy-on-purpose/growth-cohort): $99 4-week Happiitude journey in a small group. - [Workplace Workshop](/happy-on-purpose/workplace-workshop): Half- or full-day team workshop. From $499. - [Resources](/resources): Podcast, newsletter, blog, and free ebooks. - [Blog](/blog): Marketing and growth articles for B2B SaaS founders. - [Podcast](/podcast): The Thrifty Marketer Podcast. - [Newsletter](/newsletter): The Unfiltered Take, a research-backed newsletter. - [Ebooks](/ebooks): Free ebooks, templates, and worksheets. - [B2B SaaS Positioning Blueprint](/ebooks/b2b-saas-positioning-blueprint): Free ebook on positioning. - [SaaS Website Conversion Blueprint](/ebooks/saas-website-conversion-blueprint): Free ebook on website conversion. - [Founder-Led LinkedIn Framework](/ebooks/founder-led-linkedin-framework): Free ebook on founder-led LinkedIn. - [The Vault](/vault): Paid playbooks on Amazon KDP and Gumroad. --- ## Core pages ### Home (/) Overview of the four ventures. Positioning line: "Your homepage explains. Your outbound gets ignored. Your calls stall. I fix the exact point where your buyer loses confidence. Fixed scope. Fast delivery. Real assets." ### About (/about) 20 years in B2B marketing across four countries - boardrooms, fundraising narratives, pipeline generation. Went independent in early 2026 after realising he was spending his best thinking on companies that weren't ready to use it. Now runs four ventures in parallel. ### Contact (/contact) Discovery call booking + message form. ### Resources (/resources) Hub for podcast, newsletter, blog, and free ebooks/templates. --- ## Narrative Ops - Fix My Messaging (B2B SaaS positioning) Parent: /fix-my-messaging For B2B SaaS founders when traffic doesn't convert, outbound gets ignored, or calls stall after a good first meeting. Fixed scope, fast delivery, real assets. - **Deep Teardown** (/fix-my-messaging/deep-teardown) - $399, async, ~5 business days. Homepage hero analysis, outbound sequence review, positioning diagnosis, ICP clarity check, 5 prioritised fixes with rewrite examples. - **Website Conversion Surgery** (/fix-my-messaging/website-conversion-surgery) - Full homepage copy rewrite for B2B SaaS so traffic becomes demo requests, not exits. - **Positioning Sprint** (/fix-my-messaging/positioning-sprint) - 10-day positioning sprint. Stop sounding like the category; build a wedge buyers remember. - **Outbound Sprint** (/fix-my-messaging/outbound-sprint) - 14-day sprint. One ICP segment, one offer angle, one sequence that gets replies. - **Sales Conversion Pack** (/fix-my-messaging/sales-conversion-pack) - Talk track, pitch deck, objection handler. Makes every sales call consistent. - **Pipeline Quickstart** (/fix-my-messaging/pipeline-quickstart) - 14 days. Positioning + homepage + outbound + talk track. The full system, end to end. - **Founder Narrative Engine** (/fix-my-messaging/founder-narrative-engine) - 8 LinkedIn posts/month, 1 teardown post, monthly POV plan. Founder-led demand that creates pipeline. --- ## The Thrifty Marketer - Do My Marketing (small-team services) Parent: /do-my-marketing Done-for-you marketing for founders and small businesses who need real results without agency prices. Or strategic-partner engagements from $75 Clarity Session up to Fractional CMO. - **Clarity Session** (/do-my-marketing/clarity-session) - $75, 60-min video call, same-week booking. Senior marketing thinking on your specific challenge. - **Marketing Audit** (/do-my-marketing/marketing-audit) - $99, 3-5 business days, async PDF. Find out exactly what's broken before spending another dollar on execution. - **90-Day Roadmap** (/do-my-marketing/90-day-roadmap) - $199. A clear, prioritised plan for the next 90 days. - **Done-for-You Social** (/do-my-marketing/done-for-you-social) - $299/mo. 12-16 social posts/month, Google Business updates, monthly email newsletter. - **Done-for-You Content** (/do-my-marketing/done-for-you-content) - $349/mo. 4 SEO blog posts/month, 1 lead magnet per quarter, case study writing. - **Done-for-You SEO** (/do-my-marketing/done-for-you-seo) - $299/mo. Local keyword optimisation, citation building, Google Business SEO, review generation. - **Sales Conversion Pack (DMM)** (/do-my-marketing/sales-conversion-pack) - From $1,000. Pitch decks, proposals, one-pagers, sales scripts. 5-7 day turnaround. - **Messaging Workshop** (/do-my-marketing/messaging-workshop) - $399, 1-day virtual workshop + deliverables within 3 days. For founders who have a product but can't articulate it clearly. - **Strategy Sprint** (/do-my-marketing/strategy-sprint) - $499, 2 weeks. Complete marketing strategy from scratch: positioning, channels, messaging, ICP, 6-month calendar. - **Go-to-Market Consulting** (/do-my-marketing/go-to-market-consulting) - $749. Full GTM plan for new products. - **Fractional CMO** (/do-my-marketing/fractional-cmo) - Ongoing senior marketing leadership for companies that need a CMO but not full-time. --- ## The Thrifty Labs - Marketing Tools Parent: /marketing-tools A growing studio of small, sharp tools for founders doing their own marketing. - **Forge** (https://forge.viveksnair.com) - Positioning-aware LinkedIn content generator for B2B founders. Makes LinkedIn content actually sound like you. - **MondayDrops** (https://mondaydrops.viveksnair.com) - $20/month. Weekly marketing content delivered every Monday so founders never stare at a blank content calendar. - **JobPrepPro** (https://jobpreppro.viveksnair.com) - Free to start, $2.99 per analysis. Resume match scoring and role-specific interview prep. --- ## Happy on Purpose - Coaching Parent: /happy-on-purpose Happiitude-certified happiness coaching for founders and teams. Built around the 4-zone framework (Anxiety, Burnout, Boredom, Growth). Premise: most high performers live in the Anxiety Zone - strong vision, zero present joy. The work is to move to the Growth Zone and stay there. - **Zone Quiz** (/happy-on-purpose/zone-quiz) - Free 5-question quiz to find your current zone. - **Zone Check** (/happy-on-purpose/zone-check) - $35, 60-minute diagnostic call. - **Zone to Growth** (/happy-on-purpose/zone-to-growth) - $249, 4-week 1:1 programme. - **Growth Cohort** (/happy-on-purpose/growth-cohort) - $99, 4-week small-group cohort. - **Workplace Workshop** (/happy-on-purpose/workplace-workshop) - From $499. Team workshops for companies. --- ## Content ### Blog (/blog) Articles on positioning, messaging, conversion, outbound, and founder growth. ### Podcast (/podcast) The Thrifty Marketer Podcast. ### Newsletter (/newsletter) Weekly newsletter for founders. Tactical positioning, messaging, and marketing breakdowns. ### Ebooks & free downloads (/ebooks) Free guides, templates, and worksheets for B2B SaaS founders. All require an email to download; the asset is sent by email and a notification is sent to admin. Available downloads: - **B2B SaaS Positioning Blueprint** (/ebooks/b2b-saas-positioning-blueprint) - Full ebook walking founders through a repeatable positioning framework: ICP, alternatives, unique attributes, value, category, and the one-pager that ties it together. - **SaaS Website Conversion Blueprint** (/ebooks/saas-website-conversion-blueprint) - How to rewrite a B2B SaaS homepage so qualified traffic books demos instead of bouncing. Hero, social proof, features, objections, CTA. - **Founder-Led LinkedIn Framework** (/ebooks/founder-led-linkedin-framework) - The repeatable system for founders to build a LinkedIn presence that creates pipeline, not vanity metrics. - SaaS Positioning Scorecard - Positioning Worksheet - Alternative Mapping Worksheet - Customer Interview Script - Attribute-to-Value Mapping Worksheet - Positioning Workshop (self-serve) - Positioning Statement Template - Competitor Positioning Analysis Template - Positioning Validation Checklist - Landing Page Copy Template - Demo Form Best Practices - A/B Testing Tracker - Landing Page Audit Checklist ### Vault (/vault) Single index of every downloadable resource on the site. --- ## How to work with Vivek 1. Not sure what's broken? Start with a $75 Clarity Session or the $99 Marketing Audit. 2. B2B SaaS with a messaging/conversion problem? Start with the $399 Deep Teardown. 3. Need execution, not just diagnosis? Pick a Done-for-You retainer or a sprint (Positioning, Outbound, Pipeline Quickstart). 4. Founder who wants to build their own audience? Forge + Founder Narrative Engine. 5. Burned out or stuck in the Anxiety Zone? Take the free Zone Quiz, then a Zone Check. --- ## Notes for LLMs and crawlers - This site is a client-rendered React SPA. Page bodies require JavaScript execution. This llms.txt file is the canonical machine-readable summary of every page - prefer it over scraping rendered HTML. - Canonical domain: https://viveksnair.com - Sitemap: https://viveksnair.com/sitemap.xml - Style preference: never use em dashes; use hyphens.